No-code website builder designed to help enterprises create advanced experiences, CRM integrations and automation workflows.

One of DigitalFabric's biggest problems was that its strong technical capabilities were hidden behind a complex installation and maintenance process that required extensive technical support. Unlike modern SaaS products that you can just sign up for and start using immediately, DigitalFabric required a "hand-held" onboarding, trainings and adjustments.

Because it combined multiple third-party tools, a complex middle layer was required to tie all of them together. Unfortunately for the the overall user experience, this middle-layer was driven by the development abilities of the team and not the necessities of the user.

When the team decided to rebuild the platform from the ground up, it created the perfect opportunity to research and design an experience-focused product with cohesive branding that could appeal to mid-market customers, not just large enterprises.

Here's what the brief said:

Unified experience: The platform felt disjointed because of the different white-labeled tools it combined. Users had to switch between three separate interfaces to work with visuals, logic, and data. The new version needed to bring everything into one consistent interface that followed modern design principles.

Self-guided onboarding: Their existing onboarding process heavily relied on manual configurations and training. New users needed IT help for setup, couldn't use their active directory accounts, and had to work through outdated documentation. The new platform needed straightforward onboarding that guided users at their own pace, let them configure and experiment safely, and provided help when stuck.

Simplified installation: Enterprise installation required on-site work from the DigitalFabric team to manually integrate with company systems and infrastructure. Data ownership concerns made companies prefer their own infrastructure over cloud options, slowing adoption. The new platform needed clear self-installation steps and faster, more secure connections that companies could manage themselves.

Mid-market accessibility: The product was built for large enterprises, but the founders wanted to address smaller businesses too. These users needed a simple, self-service experience where admins could sign up, configure features, manage user permissions, and connect services by themselves.

Pricing strategy: The current platform had no clear pricing for non-enterprise users, making it difficult to compete in smaller markets. The founders needed support for developing pricing tiers and feature packages that would make it competitive and attractive to mid-market customers.

Brand refresh: The existing brand had inconsistent application across materials and platforms. The new brand needed to address this matter in an elegant and professional way, if it was to compete with its competitors.

Public website: The company needed a modern website to serve multiple user types and actions. The new website needed to work effectively for lead generation, user login, knowledge base, and customer support for both potential and existing customers.

DigitalFabric is a no-code website and app builder that makes creating interfaces and process workflows simple and intuitive. Built by enterprise automation experts, it connects with systems like Salesforce, SAP, HubSpot, and Zendesk to turn data into ready-to-use, modern-looking products. Teams can work with their company data faster and with more customization options than those platforms' native tools allow.

While the original version worked well technically, it struggled beyond large enterprises. The interface and workflow creation was solid, but setup was complicated, onboarding was unclear, and navigation felt scattered across too many screens. The next version aimed at making DigitalFabric as easy to use as consumer software while keeping the power that enterprise customers need.

DigitalFabric is a no-code website and app builder that makes creating interfaces and process workflows simple and intuitive. Built by enterprise automation experts, it connects with systems like Salesforce, SAP, HubSpot, and Zendesk to turn data into ready-to-use, modern-looking products. Teams can work with their company data faster and with more customization options than those platforms' native tools allow.

While the original version worked well technically, it struggled beyond large enterprises. The interface and workflow creation was solid, but setup was complicated, onboarding was unclear, and navigation felt scattered across too many screens. The next version aimed at making DigitalFabric as easy to use as consumer software while keeping the power that enterprise customers need.

DigitalFabric is a no-code website and app builder that makes creating interfaces and process workflows simple and intuitive. Built by enterprise automation experts, it connects with systems like Salesforce, SAP, HubSpot, and Zendesk to turn data into ready-to-use, modern-looking products. Teams can work with their company data faster and with more customization options than those platforms' native tools allow.

While the original version worked well technically, it struggled beyond large enterprises. The interface and workflow creation was solid, but setup was complicated, onboarding was unclear, and navigation felt scattered across too many screens. The next version aimed at making DigitalFabric as easy to use as consumer software while keeping the power that enterprise customers need.

DigitalFabric is a no-code website and app builder that makes creating interfaces and process workflows simple and intuitive. Built by enterprise automation experts, it connects with systems like Salesforce, SAP, HubSpot, and Zendesk to turn data into ready-to-use, modern-looking products. Teams can work with their company data faster and with more customization options than those platforms' native tools allow.

While the original version worked well technically, it struggled beyond large enterprises. The interface and workflow creation was solid, but setup was complicated, onboarding was unclear, and navigation felt scattered across too many screens. The next version aimed at making DigitalFabric as easy to use as consumer software while keeping the power that enterprise customers need.