Strategy and Research
We de-risk your roadmap by aligning product decisions with real user needs, market opportunities, and behavioral insights before a single screen is designed.
Strengths
Our key capabilities
Stakeholder & Product Audits
Align internal vision with external expectations. Uncover assumptions, surface blind spots and clarify what’s already known.
User & Market Research
Real conversations with real users. Gather qualitative insight to spot behavioral patterns, unmet needs, and untapped demand.
Competitive & Trend Analysis
Know the landscape. Find the edge. Map your position in the market and spot strategic openings others miss.
Opportunity Framing & Product Strategy
Translate data into actionable opportunities. Define your plan, map interest areas and product hypotheses.
Feature Prioritization & Roadmap Planning
Build the right thing, in the right order. Use data and experience to prioritize items that add business value, not fluff.
Success Metrics & Validation Strategy
Define your success metrics before you ship. Clarify what matters, why it matters, and how you’ll measure, test, and adapt.
What we solve for
Most products don’t fail because of bad execution. They fail because they solve the wrong problems, for the wrong users, at the wrong time.
The right strategy keeps your team focused on what matters and focuses on measurable results.
Here’s how we make it work:
- We move fast without cutting corners, using AI to handle the grunt work so senior talent can focus on strategy and refinement.
- We combine qualitative insight with business objectives to ensure every decision drives ROI.
- We align product, design, and leadership early.Trade-offs are intentional, not accidental.
- We validate before we build, to turn assumptions into decisions, and decisions into momentum.
Clients and projects
Projects and impact
This is how we’ve helped teams cut wasted effort, build the right thing, and launch with confidence:
Job marketplace designed to help homeowners find and hire verified local contractors with smart matching and secure payments.
AI-driven survey platform enabling companies to build custom surveys and access 300+ million global consumers for real-time insights.
Tech stack
Tools and frameworks we bring to your project:
Architecture, Mapping & Synthesis:
Miro
Notion
Whimsical
JTBD
User Journey Maps
Service Blueprints
Analytics & Insights:
Amplitude
GA4
Mixpanel
Tableau
Hotjar
Microsoft Clarity
SurveyMonkey
Prioritization & Strategy:
JTBD
Opportunity Trees
RICE
MoSCoW
Kano Model
SWOT
OKRs
Balanced Scorecard
Research & Validation:
Expert Interviews
Focus Groups
Lookback
Maze
Typeform
Stakeholder Interview
Dovetail
User Testing
ChatGPT
Claude
FAQs
Frequently asked questions
What if we’ve already done some research internally?
How long does a typical strategy engagement take?
What if we’re already mid-build or post-MVP?
How do you make sure this isn’t just another research deck that sits unused?
How involved do we need to be?
Can you help us validate a new idea or product direction?
How do you prioritize features or opportunities?
