Technical SEO Audits

Technical SEO decides whether the work you have already paid for can be found. Content, product pages and site structure are worth nothing if crawlers cannot reach them, cannot render them, or are given three versions of the same page and pick the wrong one. An audit converts existing assets into visibility rather than creating new assets, which is why it is usually the cheapest intervention available.

The job changed in the last two years and most audits have not caught up. Around 58 percent of US searches now end without a click, and pages that previously ranked in the top three have seen roughly 30 percent organic declines on queries where AI summaries appear. At the same time automated traffic now exceeds human traffic on the web, and the machines reading your site are less forgiving than Google: a large share of assistant crawler visits fetch plain HTML with no JavaScript, so anything rendered client-side is simply absent. If a model cannot read your pricing page it will quote a third party instead, and that third party is frequently out of date.

Every crawler will hand you hundreds of issues for free, which is precisely why the list is not the service. We rank findings against the URLs that actually carry traffic and revenue, and we state which items to ignore, because an audit without that instruction becomes a backlog nobody finishes. We also audit for both readers, the crawler and the model, and are explicit about which recommendation serves which, since they occasionally conflict. We will also tell you which tactics are theatre. Evidence suggests some of the currently fashionable ones, llms.txt among them, are almost never fetched.